Saturday, April 18, 2015

Most copywriters defend that you need to spend as much time working on the headline as you do on the rest of the copy. This principle applies to blogs too, where you need to make sure that your post titles are as good as they can be. Why is the headline so important? Because it is the first thing a person sees, and unless you craft it smartly, it will also be the last one.

The headline, in fact, will affect both the people who are about to visit your blog and the ones who are already visiting it. Suppose that one of your posts was submitted to, a social bookmarking site. If it has a poor title, people will not click on the link to visit your blog (let alone vote on it). Similarly, even if someone is already inside your blog, he might decide to leave if the titles of your posts don't grab his attention and encourage him to read the rest of those articles.

A good headline has two main factors. First of all  its wording is aligned with the mindset of target visitors. This is important because it will communicate to web users that your content matches exactly what they are looking for. If you want to discover how your target visitors word their needs and wants, use the Google AdWords Keyword Tool. It is a free service, and once you input a certain keyword, it will create a list with 150 related terms, including their respective search volume in the Google search engine. Suppose that you just wrote a killer article with 20 tips to clean a house efficiently. Your first idea for a title is “20 Tips to Clean Your House.” Upon using the AdWords Keyword Tool, however, you would discover that “tips to clean house” is a term searched only 28 times per month. A much more popular term is “house cleaning tips,” searched 4,400 times per month. So you would probably get better results with the title “20 House Cleaning Tips.”

Headlines Are Key For Getting Traffic Adwords
Google Adwords Tool

 The second factor that makes a good headline is an emotional hook. The headline should be crafted in a way that will trigger a certain emotion in the reader, encouraging him to click on the link (in the case of someone outside your blog) or proceed to read the rest of the article (in the case of someone already inside your blog)


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